Since three of the big 4 carriers announced $99 unlimited plans yesterday, Sprint’s unveiling of the $119 unlimited plan just seems downright worthless. T-Mobile will start offering unlimited calling and texting tomorrow for $20 less than Sprint. AT&T and Verizon’s plans offer unlimited calling, but no messaging.
A rumor is spreading today that Sprint will combat these plans with an unlimited calling plan of around $60 per month. At a savings of 40% over competitors, Sprint might be in a good position to pick up some of those customers they’ve been losing. Even with calling only, they’d be offering a whole lot for very little. We hope they do make a move like this as we have a little bias towards members of the Open Handset Alliance. Worst case scenario, Sprint closes up shop but takes the price war to a whole new level in the process.
Hold on to your butts, this could get really ugly and really fun. What a great time to be a consumer, eh?
